We need to look at what you do, how your competitors operate and how the audience will react to what you are saying. That applies whether you’re selling a product, launching a business or responding to a story.
Writing a press release and expecting journalists to report it is a dangerous game. We need to consider what other tools you have in the locker. Case studies, spokespeople, events, press conferences – there is always more you can do.
We monitor the media for you so you can see who said what, when and where. We capture your coverage so we can measure its impact and use evidence to inform your next move.